You might have seen the recent "hello" video ad campaign from Apple. I love Apple, have used Apples for about 26 years (really), and am a stockholder. And, as I've written before here, I think iPhones are going to be quite nifty.
But have you seen Christian Marclay's "Telephones"? It's pretty much just like the Apple ad, but it's original, inventive, whimsical, it offers a full narrative arc, and it tells us something deep about our culture and ourselves, and it doesn't attempt to sell us anything. And it was produced in 1995. I saw it at the Blanton Museum of Art in Austin last fall.
I don't know if they did a deal with Mr. Marclay (a wonderful artist whose works I've seen or heard in several media in several museums) or not. Do you know? If they didn't, I think they might have ripped him off.
[Update: well, I was off moving and at a conference all last week, and didn't stop to wonder if somebody had already noticed this somewhere else. Somebody had. There's even a link to a video clip with short voiceover.]